Ever gotten into an argument with someone who’s clearly wrong, but you can’t change their mind? Wish you could just Jedi mind-trick your racist uncle into not voting for a bigot? Or have you just been jealous of people who seem to be natural influencers, who are just so persuasive that everyone seems to agree with them?
More persuasive people understand something that most folks don’t get: that bringing someone around to your point of view isn’t about logic, it’s about emotion. Being more persuasive isn’t about having the best, most logical argument, it’s about how you get people to listen in the first place. By learning how to connect with people, you can become a master influencer.