One of the never-ending struggles for men is the dichotomy of the Nice Guys vs. the Tough Guys. The Nice Guy is sexually null, a pathetic being who can’t earn a woman’s affection through his own worth and so attempts to weasel his way into her heart (and pants).
The Tough Guy though… he’s the dude to be, right? Adored by men, beloved by women. He’s the alpha, the bad boy, the one who pushes the Nice Guy aside and bangs his girlfriend, his sister and his mom.
The idea of the dominant alpha male as the superior mate has long been a trope among pick-up gurus, Red Pill advocates and the like, often pointing to studies that have shown the correlation between dominance and attraction. Clearly, being alpha is the key to getting chicks, right? Well… not so much. In fact, science has quite a lot to say about whether it’s the dominant Alpha Bro or the Nice Guy who gets the women’s hearts a-flutter.
Turns out, people are asking the wrong questions.