One of the most important things that you can do when you’re trying to improve your dating success is also one of the most simple: you want to smell better. Scent is one of the most under-appreciated aspects of attraction. Our sense of smell is incredibly powerful and affects us in ways that we’re often unaware of. Not only is it the sense most intimately connected to memory and recall, but many scientists theorize that scent actually can be a signal for genetic compatibility. More importantly however, scent also affects how people perceive us on an unconscious level. In a study conducted by Oxford University, women were asked to rate the attractiveness of men in various photos. Unbeknownst to the participants, each photo had been subtly scented with different fragrances – some pleasant and sweet-smelling, others more pungent. The results were conclusive; every unpleasant-smelling photo – smelling faintly of burning rubber or basic BO – was rated as being far less attractive.
The photos that had more appealing scents – geraniums and men’s cologne – were consistently rated as being much more attractive.
Managing to smell better is an incredibly simple and surprisingly powerful tool in making yourself more attractive. But – as with most tools – you have to know how to use it properly.